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The New Society is on a mission to inspire positivity in young minds. The kidswear label views its clothing as a manifesto of sorts, signaling brighter days ahead in which consciousness and kindness are the building blocks of society.

Launched in 2019, The New Society is rooted in the core values of founder Estefanía Grandío’s career: consciousness, timelessness and sustainability. Its designs incorporate recycled and sustainable materials, and are made in GOTS-certified workshops in Spain and Portugal. The result? Stylish pieces that have minimum impact on the environment but maximum impact on the playground.

  • Michaela jacquard knit crop top | The New Society
    The New Society

    Michaela jacquard knit crop top

    ¥ 6,900
    available sizes
    • Y 10
      140 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Michaela jacquard cotton shorts | The New Society
    The New Society

    Michaela jacquard cotton shorts

    ¥ 6,900
    available sizes
    • Y 2
      92 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Artemisa crochet cotton dress | The New Society
    The New Society

    Artemisa crochet cotton dress

    ¥ 18,100
    available sizes
    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Olimpia plaid cotton jumpsuit | The New Society
    The New Society

    Olimpia plaid cotton jumpsuit

    ¥ 8,200
    available sizes
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Striped cotton and linen shirt | The New Society
    The New Society

    Striped cotton and linen shirt

    ¥ 10,000
    available sizes
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Ginevra cotton and linen blouse | The New Society
    The New Society

    Ginevra cotton and linen blouse

    ¥ 9,400
    available sizes
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Baby intarsia-knit cotton bodysuit | The New Society
    The New Society

    Baby intarsia-knit cotton bodysuit

    ¥ 8,700

    ¥ 6,000

    30% off
    available sizes
    • M 3
      62 cm
    • M 6
      68 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
    • Runway
    All The Things intarsia cotton sweater | The New Society
    The New Society

    All The Things intarsia cotton sweater

    ¥ 8,800

    ¥ 6,100

    30% off
    available sizes
    • Y 2
      92 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Daniel cotton twill shirt | The New Society
    The New Society

    Daniel cotton twill shirt

    ¥ 10,700

    ¥ 7,400

    30% off
    available sizes
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Daniel belted cotton twill pants | The New Society
    The New Society

    Daniel belted cotton twill pants

    ¥ 10,000

    ¥ 7,000

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 10
      140 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Leopard-print cotton wrap dress | The New Society
    The New Society

    Leopard-print cotton wrap dress

    ¥ 15,700

    ¥ 10,900

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Clementine embroidered floral cotton blouse | The New Society
    The New Society

    Clementine embroidered floral cotton blouse

    ¥ 10,700

    ¥ 7,400

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Clementine embroidered floral cotton shorts | The New Society
    The New Society

    Clementine embroidered floral cotton shorts

    ¥ 9,400

    ¥ 6,500

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Leo leopard-print cotton skirt | The New Society
    The New Society

    Leo leopard-print cotton skirt

    ¥ 9,400

    ¥ 6,500

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Leo printed cotton crop top | The New Society
    The New Society

    Leo printed cotton crop top

    ¥ 8,200

    ¥ 5,700

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 10
      140 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Baby Francis cotton terry romper | The New Society
    The New Society

    Baby Francis cotton terry romper

    ¥ 8,200

    ¥ 5,700

    30% off
    available sizes
    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
  • Baby Francis printed cotton terry romper | The New Society
    The New Society

    Baby Francis printed cotton terry romper

    ¥ 8,700

    ¥ 5,200

    40% off
    available sizes
    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
  • Bandana cotton shirt | The New Society
    The New Society

    Bandana cotton shirt

    ¥ 9,400

    ¥ 6,500

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Bandana printed swim shorts | The New Society
    The New Society

    Bandana printed swim shorts

    ¥ 7,500

    ¥ 5,200

    30% off
    available sizes
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Francis cotton bucket hat | The New Society
    The New Society

    Francis cotton bucket hat

    ¥ 6,200

    ¥ 4,300

    30% off
    available sizes
    • S
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • Runway
    Bandana printed playsuit | The New Society
    The New Society

    Bandana printed playsuit

    ¥ 10,700

    ¥ 7,400

    30% off
    available sizes
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Francis cotton terry T-shirt | The New Society
    The New Society

    Francis cotton terry T-shirt

    ¥ 6,900

    ¥ 4,800

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Francis toweling shorts | The New Society
    The New Society

    Francis toweling shorts

    ¥ 5,700

    ¥ 3,900

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Baby Leo printed cotton bodysuit | The New Society
    The New Society

    Baby Leo printed cotton bodysuit

    ¥ 8,700

    ¥ 6,000

    30% off
    available sizes
    • M 3
      62 cm
    • M 6
      68 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
  • Baby crochet-detail muslin bodysuit | The New Society
    The New Society

    Baby crochet-detail muslin bodysuit

    ¥ 11,200

    ¥ 7,800

    30% off
    available sizes
    • M 6
      68 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
  • Baby Olimpia plaid cotton jumpsuit | The New Society
    The New Society

    Baby Olimpia plaid cotton jumpsuit

    ¥ 8,700

    ¥ 6,000

    30% off
    available sizes
    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm

    Please choose your size:

    • M 3
      62 cm
    • M 6
      68 cm
    • M 9
      74 cm
    • M 12
      80cm
    • M 18
      86 cm
    • M 24
      92 cm
    • Runway
    Hugo logo cotton sweatshirt | The New Society
    The New Society

    Hugo logo cotton sweatshirt

    ¥ 8,200

    ¥ 5,700

    30% off
    available sizes
    • Y 2
      92 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Hugo cotton Bermuda shorts | The New Society
    The New Society

    Hugo cotton Bermuda shorts

    ¥ 6,900

    ¥ 4,800

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    All The Things printed cotton shorts | The New Society
    The New Society

    All The Things printed cotton shorts

    ¥ 5,700

    ¥ 3,900

    30% off
    available sizes
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    All Things printed cotton shirt | The New Society
    The New Society

    All Things printed cotton shirt

    ¥ 8,800

    ¥ 6,100

    30% off
    available sizes
    • Y 2
      92 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Hugo tie-dye cotton fleece sweater | The New Society
    The New Society

    Hugo tie-dye cotton fleece sweater

    ¥ 10,000

    ¥ 6,000

    40% off
    available sizes
    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Denim straight jeans | The New Society
    The New Society

    Denim straight jeans

    ¥ 11,300

    ¥ 7,900

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    All Things printed cotton dress | The New Society
    The New Society

    All Things printed cotton dress

    ¥ 11,900

    ¥ 8,300

    30% off
    available sizes
    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Judah floral cotton dress | The New Society
    The New Society

    Judah floral cotton dress

    ¥ 15,700

    ¥ 10,900

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
  • Logo cotton T-shirt | The New Society
    The New Society

    Logo cotton T-shirt

    ¥ 4,400

    ¥ 3,000

    30% off
    available sizes
    • Y 2
      92 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm

    Please choose your size:

    • Y 2
      92 cm
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm
    • Runway
    Denim shorts | The New Society
    The New Society

    Denim shorts

    ¥ 10,000

    ¥ 7,000

    30% off
    available sizes
    • Y 4
      104 cm
    • Y 6
      116 cm
    • Y 8
      128 cm
    • Y 10
      140 cm
    • Y 12
      152 cm
    • Y 14
      164 cm