New Balance

Not many sneakers are coveted by supermodels in London and dads in Ohio alike but New Balance’s pieces are amongst them. Founded in 1906, the brand made adapting activewear staples to the demands of the super busy a key commitment from its inception.

Fusing sporty ‘90s silhouettes with modern colorblocking, its collections strike a balance between retro-cool and functional. A focus on high performance, contrast paneling, and the instantly recognizable N-appliqué define the label’s DNA. Look out for heirloom styles like the 990 one.