Welcome to Staud: your fix for vintage-inspired style for the new era of women. From flattering and feminine ready-to-wear silhouettes to a coveted collection of bucket bags, this LA-based label is the contemporary brand we can’t stop thinking about.

Sarah Staudinger and George Augusto launched Staud in downtown Los Angeles in 2015. In a few short years, the label’s unique take on retro-esque style with a generous dose of LA-cool has garnered a cult following among the style set. The brand seeks to break through repetition in design and provide thoughtful, treasured clothing that connects with women on an emotional level.