Frame

Piece by perfect piece, Frame shapes the ultimate capsule wardrobe. The Los Angeles-based brand was founded in 2012 by Swedish natives and close friends Jens Grede and Erik Torstensson. Today, with sustainability at its core, Frame delivers expertly crafted designs to keep in constant rotation.

Frame draws on the French notion of "dressed-up casual" to inspire its shirting styles, knitwear, and, of course, denim. From the L'Homme Slim to the Modern Straight, discover Frame favorites in a range of washes and signature fits that cater to every taste.

Cashmere and silk sweater | Frame
Frame
Denim western shirt | Frame
Frame
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*Extra 20% off selected sale items. Reduction automatically applied at checkout. Offer ends 10.02.2026, 23:59 CET.

Frame

Inspired to create the perfect pair of jeans, Frame has delivered faithful denim designs since 2012. Find your Frame favorites, from skinny to slim, straight, and beyond, as well as a coveted selection of knitwear, shirting, and more.