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Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

    • NEW ARRIVAL
    Crystal-embellished wool minidress | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • NEW ARRIVAL
    Embellished wool blazer dress | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • NEW ARRIVAL
    Ombré ruffle-trimmed cropped jacket | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    x Sergio Rossi Marquise crystal-embellished sandals | Area

    Please choose your size:

    • EU 34
      KR 215+
    • EU 35
      KR 225-
    • EU 35.5
      KR 225+
    • EU 36
      KR 230
    • EU 36.5
      KR 235-
    • EU 37
      KR 235+
    • EU 37.5
      KR 240
    • EU 38
      KR 245-
    • EU 38.5
      KR 245+
    • EU 39
      KR 250
    • EU 39.5
      KR 255-
    • EU 40
      KR 255+
    • EU 40.5
      KR 260
    • EU 41
      KR 265-
    • EU 42
      KR 270
    • NEW ARRIVAL
    x Sergio Rossi Marquise denim pumps | Area

    Please choose your size:

    • EU 34
      KR 215+
    • EU 35
      KR 225-
    • EU 35.5
      KR 225+
    • EU 36
      KR 230
    • EU 36.5
      KR 235-
    • EU 37
      KR 235+
    • EU 37.5
      KR 240
    • EU 38
      KR 245-
    • EU 38.5
      KR 245+
    • EU 39
      KR 250
    • EU 39.5
      KR 255-
    • EU 40
      KR 255+
    • EU 40.5
      KR 260
    • EU 41
      KR 265-
    • EU 42
      KR 270
  • x Sergio Rossi Marquise crystal-embellished sandals | Area

    Please choose your size:

    • EU 34
      KR 215+
    • EU 35
      KR 225-
    • EU 35.5
      KR 225+
    • EU 36
      KR 230
    • EU 36.5
      KR 235-
    • EU 37
      KR 235+
    • EU 37.5
      KR 240
    • EU 38
      KR 245-
    • EU 38.5
      KR 245+
    • EU 39
      KR 250
    • EU 39.5
      KR 255-
    • EU 40
      KR 255+
    • EU 40.5
      KR 260
    • EU 41
      KR 265-
    • EU 42
      KR 270
  • Crystal drop earrings | Area
    Area

    Crystal drop earrings

    € 279
    • NEW ARRIVAL
    Embellished ombré wide-leg denim jeans | Area

    Please choose your size:

    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
    • NEW ARRIVAL
    Grape cluster jersey minidress | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Crystal-embellished ear cuff | Area
  • Printed cut-out silk midi dress | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
  • Printed cut-out silk minidress | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
  • Embellished houndstooth shorts | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Houndstooth wool-blend bandeau top | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Embellished checked crop top | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • US 14
      KR 88
    • NEW ARRIVAL
    Embellished ponte jersey crop top | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Heart ruffle wool miniskirt | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • US 14
      KR 88
  • Crystal-embellished denim miniskirt | Area

    Please choose your size:

    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
    • NEW ARRIVAL
    Amazona slingback leather pumps | Area

    Please choose your size:

    • EU 34
      KR 215+
    • EU 35
      KR 225-
    • EU 35.5
      KR 225+
    • EU 36
      KR 230
    • EU 36.5
      KR 235-
    • EU 37
      KR 235+
    • EU 37.5
      KR 240
    • EU 38
      KR 245-
    • EU 38.5
      KR 245+
    • EU 39
      KR 250
    • EU 39.5
      KR 255-
    • EU 40
      KR 255+
    • EU 40.5
      KR 260
    • EU 41
      KR 265-
    • EU 42
      KR 270
    • NEW ARRIVAL
    Heart crystal-embellished wool crop top | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • US 14
      KR 88
  • Crystal-embellished denim crop top | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • US 14
      KR 88
    • NEW ARRIVAL
    Embellished ponte jersey minidress | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Embellished ponte jersey crop top | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Houndstooth wool-blend minidress | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • US 14
      KR 88
  • Embellished checked wool-blend blazer | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
  • Embellished ombré denim shorts | Area

    Please choose your size:

    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
  • Cropped embellished ombré denim top | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
  • Embellished cotton-blend cropped top | Area

    Please choose your size:

    • US 0
      KR 44
    • US 2
      KR 44
    • US 4
      KR 55
    • US 6
      KR 55/66
    • US 8
      KR 66
    • US 10
      KR 77
    • US 12
      KR 77
    • NEW ARRIVAL
    Embellished halterneck jersey minidress | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Chain-link embellished halter top | Area

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    x Sergio Rossi Marquise crystal-embellished sandals | Area

    Please choose your size:

    • EU 34
      KR 215+
    • EU 35
      KR 225-
    • EU 35.5
      KR 225+
    • EU 36
      KR 230
    • EU 36.5
      KR 235-
    • EU 37
      KR 235+
    • EU 37.5
      KR 240
    • EU 38
      KR 245-
    • EU 38.5
      KR 245+
    • EU 39
      KR 250
    • EU 39.5
      KR 255-
    • EU 40
      KR 255+
    • EU 40.5
      KR 260
    • EU 41
      KR 265-
    • EU 42
      KR 270
  • Embellished denim shorts | Area

    Please choose your size:

    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
    • NEW ARRIVAL
    Embellished cutout high-rise jeans | Area

    Please choose your size:

    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
  • Chain-link crystal-embellished jersey bodysuit | Area