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Creative director Jonathan Anderson is leading Loewe into the future and both preserving and refreshing its 170-year-old legacy of craft and innovation.

THIS SEASON AT LOEWE

Jonathan Anderson’s collection for Fall/Winter 2017 showcases an extravagant mélange of motives with demure column dresses, reminiscent of the Victorian era, vintage-looking tiered sleeves and radically modern ripped details. Anderson’s juxtapositions (think animal prints combined with tartan patterns) are always surprising but never out of place, making this collection one of the strongest by the designer so far.

THE LOEWE STORY

Founded in 1846 in the centre of Madrid, Loewe (pronounced “low-ay-ve”) began as a leather artisans cooperative. The following year, German entrepreneur Enrique Loewe Rossberg consolidated the workshop, applying his name to one of the world’s first luxury houses. Loewe’s talent in leather innovation ensured fast global success, leading to store openings in Tokyo, Hong Kong and New York. In 1970, Loewe’s logo was created by artist Vicente Vela and is still proudly displayed on each product today as a mark of excellence.

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