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Throughout the '70s, '80s and '90s, Ralph Lauren was committed to expanding its offering by introducing luxury lines like the Purple Label. The designer established the brand in 1994 as the signature men's collection, and took inspiration from the legendary Savile Row to create well-tailored and made-to-measure apparel, including suiting and outerwear. Crafted in Italy, each collection promises the vision of the American dream with classic styles, traditional cuts and precise craftsmanship.  

37 products

    • NEW SEASON
    Checked wool flannel shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Checked wool flannel shirt

    CHF 676
    available sizes
    • L
    • XXL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    Seymour corduroy jacket | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Seymour corduroy jacket

    CHF 1,558
    available sizes
    • S
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • NEW SEASON
    Cooper flannel shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cooper flannel shirt

    CHF 539
    available sizes
    • S
    • M
    • L
    • XL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    Harness Chelsea boots | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Harness Chelsea boots

    CHF 833
    available sizes
    • US_ 7
      EU 40
    • US_ 9
      EU 42

    Please choose your size:

    • US_ 7
      EU 40
    • US_ 8
      EU 41
    • US_ 9
      EU 42
    • US_ 10
      EU 43
    • US_ 11
      EU 44
    • US_ 12
      EU 45
    • US_ 13
      EU 46
    • NEW SEASON
    Cameron down-filled jacket | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cameron down-filled jacket

    CHF 2,043
    available sizes
    • S
    • M
    • L
    • XL
    • XXL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    James button-down cashmere shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    James button-down cashmere shirt

    CHF 1,068
    available sizes
    • S
    • M
    • L
    • XXL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    Cashmere and wool cap | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere and wool cap

    CHF 285
    product available
    • NEW SEASON
    Intarsia cashmere-blend sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Intarsia cashmere-blend sweater

    CHF 1,421
    available sizes
    • S
    • M
    • XL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • NEW SEASON
    Gregory silk-blend pants | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Gregory silk-blend pants

    CHF 539
    available sizes
    • _ 30
    • _ 32
    • _ 34
    • _ 36

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
    • NEW SEASON
    Long-sleeved shawl cardigan | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Long-sleeved shawl cardigan

    CHF 1,068
    available sizes
    • S
    • XL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    Cashmere turtleneck sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere turtleneck sweater

    CHF 1,225
    available sizes
    • S
    • M

    Please choose your size:

    • S
    • M
    • L
  • Chalmers suede penny loafers | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Chalmers suede penny loafers

    CHF 884

    CHF 530

    40% off
    available sizes
    • US_ 7
      EU 40
    • US_ 8
      EU 41
    • US_ 9
      EU 42
    • US_ 11
      EU 44

    Please choose your size:

    • US_ 7
      EU 40
    • US_ 8
      EU 41
    • US_ 9
      EU 42
    • US_ 10
      EU 43
    • US_ 11
      EU 44
    • US_ 12
      EU 45
  • Cashmere turtleneck sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere turtleneck sweater

    CHF 794

    CHF 555

    30% off
    available sizes
    • S

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Regular-fit denim jeans | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Regular-fit denim jeans

    CHF 450

    CHF 315

    30% off
    available sizes
    • _ 30

    Please choose your size:

    • _ 30
    • _ 31
    • _ 32
    • _ 33
    • _ 34
    • _ 36
    • _ 38
    • _ 29
  • Cashmere and silk printed tie | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere and silk printed tie

    CHF 250

    CHF 175

    30% off
    product available
  • Cashmere polo sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere polo sweater

    CHF 1,149

    CHF 689

    40% off
    available sizes
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Western-style denim shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Western-style denim shirt

    CHF 558

    CHF 390

    30% off
    available sizes
    • S
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
  • Checked long-sleeved shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Checked long-sleeved shirt

    CHF 450

    CHF 315

    30% off
    available sizes
    • S
    • XXL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
  • Printed wool pocket square | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Printed wool pocket square

    CHF 290

    CHF 145

    50% off
    product available
  • Herringbone coat | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Herringbone coat

    CHF 2,782

    CHF 1,391

    50% off
    available sizes
    • UK 40
      L
    • UK 42
      XL

    Please choose your size:

    • UK 38
      M
    • UK 40
      L
    • UK 42
      XL
  • Hadley wool-blend blazer | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Hadley wool-blend blazer

    CHF 1,783

    CHF 891

    50% off
    available sizes
    • UK 38
      M
    • UK 42
      XL

    Please choose your size:

    • UK 38
      M
    • UK 40
      L
    • UK 42
      XL
  • Double-breasted wool-blend blazer | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Double-breasted wool-blend blazer

    CHF 1,588

    CHF 794

    50% off
    available sizes
    • S

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Cashmere long-sleeved polo sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere long-sleeved polo sweater

    CHF 1,394

    CHF 975

    30% off
    available sizes
    • S
    • XL

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Oxford cotton shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Oxford cotton shirt

    CHF 350

    CHF 210

    sold out
    sold out

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Checked wool trench coat | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Checked wool trench coat

    CHF 3,651

    CHF 2,190

    40% off
    available sizes
    • UK 38
      M
    • UK 42
      XL

    Please choose your size:

    • UK 38
      M
    • UK 42
      XL
  • Fairisle cashmere-blend cardigan | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Fairisle cashmere-blend cardigan

    CHF 1,593

    CHF 955

    40% off
    available sizes
    • S
    • L

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Silk and cashmere sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Silk and cashmere sweater

    CHF 745

    CHF 521

    30% off
    available sizes
    • M

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Gregory herringbone pants | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Gregory herringbone pants

    CHF 550

    CHF 385

    30% off
    available sizes
    • _ 34
    • _ 36

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
  • Kent Hacking wool blazer | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Kent Hacking wool blazer

    CHF 2,552

    CHF 1,531

    40% off
    available sizes
    • UK 42
      XL

    Please choose your size:

    • UK 38
      M
    • UK 40
      L
    • UK 42
      XL
  • Gregory wool pants | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Gregory wool pants

    CHF 550

    CHF 385

    30% off
    available sizes
    • _ 30

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
  • Checked flannel shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Checked flannel shirt

    CHF 450

    CHF 315

    30% off
    available sizes
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
  • Logo-embroidered cotton polo shirt | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Logo-embroidered cotton polo shirt

    CHF 350

    CHF 245

    30% off
    available sizes
    • XS

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • NEW SEASON
    Gregory double-pleated pants | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Gregory double-pleated pants

    CHF 539
    available sizes
    • _ 30

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
  • Cashmere turtleneck sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cashmere turtleneck sweater

    CHF 1,394

    CHF 975

    sold out
    sold out

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Gregory herringbone pants | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Gregory herringbone pants

    CHF 450

    CHF 315

    sold out
    sold out

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
    • _ 38
  • Cable-knitted cashmere sweater | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cable-knitted cashmere sweater

    CHF 806

    CHF 564

    sold out
    sold out

    Please choose your size:

    • S
    • M
    • L
    • XL
  • Cooper canvas tote bag | Ralph Lauren Purple Label
    Ralph Lauren Purple Label

    Cooper canvas tote bag

    CHF 2,792

    CHF 1,396

    sold out
    sold out

37 products