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Gucci reinterprets the past in order to create something that is uniquely modern. Having spent time working in luxury hotels, such as the Savoy in London, Guccio Gucci returned to Florence in 1921 to found his eponymous label. Signs of the British upper class are referenced throughout the house archive, especially equestrianism, which is the source of the iconic Web stripe, as well as the Horsebit strap. Since 2015, Alessandro Michele has inflected Gucci’s regal codes with a flamboyant air that transcends decades, earning both himself and the house a cult following.  

  • Ophidia GG Small carry-on suitcase | Gucci
  • Ophidia GG large duffel bag | Gucci
    Gucci

    Ophidia GG large duffel bag

    CHF 1,960
  • Ophidia GG medium backpack | Gucci
    Gucci

    Ophidia GG medium backpack

    CHF 2,130
  • GG Supreme Small carry-on suitcase | Gucci
  • GG Supreme canvas backpack | Gucci
    Gucci

    GG Supreme canvas backpack

    CHF 2,000
    • NEW ARRIVAL
    Ophidia GG medium backpack | Gucci
    Gucci

    Ophidia GG medium backpack

    CHF 2,130
  • GG Supreme canvas travel bag | Gucci
  • Ophidia GG Medium carry-on suitcase | Gucci
  • Globe-Trotter x Gucci GG medium suitcase | Gucci
    • NEW ARRIVAL
    Checked wool-blend coat | Gucci
    Gucci

    Checked wool-blend coat

    CHF 3,170

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Denim jacket | Gucci
    Gucci

    Denim jacket

    CHF 2,020

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 52
      XL
    • NEW ARRIVAL
    Suede belt | Gucci
    Gucci

    Suede belt

    CHF 470

    Please choose your size:

    • 80CM
    • 85CM
    • 90CM
    • 95CM
    • 100CM
    • 105CM
    • 110CM
    • NEW ARRIVAL
    Horsebit leather portfolio | Gucci
    • NEW ARRIVAL
    Checked wool and linen wide-leg pants | Gucci

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Intarsia wool cardigan | Gucci
    Gucci

    Intarsia wool cardigan

    CHF 1,510

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Gucci Horsebit 1955 leather shoulder bag | Gucci
    • NEW ARRIVAL
    Logo sterling silver chain necklace | Gucci
    • NEW ARRIVAL
    Cotton and silk shirt | Gucci
    Gucci

    Cotton and silk shirt

    CHF 700

    Please choose your size:

    • 14,5
      EU 37
    • 15
      EU 38
    • 15,5
      EU 39
    • 16
      EU 41
    • 16,5
      EU 42
    • 17
      EU 43
    • 17,5
      EU 44
  • Horsebit jacquard wool vest | Gucci
    Gucci

    Horsebit jacquard wool vest

    CHF 1,030

    Please choose your size:

    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    GG embellished loafers | Gucci
    Gucci

    GG embellished loafers

    CHF 930

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • NEW ARRIVAL
    Horsebit leather cardholder | Gucci
    • NEW ARRIVAL
    Sterling silver chain bracelet | Gucci

    Please choose your size:

    • IT 17
      56 MM
    • IT 18
      57 MM
    • IT 19
      58 MM
    • NEW ARRIVAL
    Buckled leather ankle boots | Gucci
    Gucci

    Buckled leather ankle boots

    CHF 1,400

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • NEW ARRIVAL
    High-rise straight pants | Gucci
    Gucci

    High-rise straight pants

    CHF 800

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • NEW ARRIVAL
    Checked wool flannel | Gucci
    Gucci

    Checked wool flannel

    CHF 1,610

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    GG raffia-effect baseball cap | Gucci

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    GG rubber slippers | Gucci
    Gucci

    GG rubber slippers

    CHF 460

    Please choose your size:

    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Embroidered cotton canvas pants | Gucci

    Please choose your size:

    • IT_ 46
      S
    • IT_ 48
      M
    • IT_ 50
      L
    • IT_ 52
      XL
    • IT_ 54
      XXL
    • NEW ARRIVAL
    Checked wool and linen tweed blazer | Gucci

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
  • Aviator sunglasses | Gucci
    Gucci

    Aviator sunglasses

    CHF 370
  • Horsebit leather slippers | Gucci

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
  • Checked wool and linen tweed pants | Gucci

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
  • Striped cotton shirt | Gucci
    Gucci

    Striped cotton shirt

    CHF 600

    Please choose your size:

    • 14,5
      EU 37
    • 15
      EU 38
    • 15,5
      EU 39
    • 16
      EU 41
    • 16,5
      EU 42
    • 17
      EU 43
    • 17,5
      EU 44
  • GG canvas and leather bi-fold wallet | Gucci
    • NEW ARRIVAL
    Gucci Blondie leather-trimmed belt bag | Gucci

    Please choose your size:

    • 90CM
    • 95CM
  • Floral brocade silk-blend jacket | Gucci

    Please choose your size:

    • IT- 50
      L
    • IT- 52
      XL
  • Printed bowling shirt | Gucci
    Gucci

    Printed bowling shirt

    CHF 890

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
  • Pleated straight wool pants | Gucci

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Zip-up neoprene jacket | Gucci
    Gucci

    Zip-up neoprene jacket

    CHF 1,510

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Neoprene trackpants | Gucci
    Gucci

    Neoprene trackpants

    CHF 1,050

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • GG raffia-effect sandals | Gucci
    Gucci

    GG raffia-effect sandals

    CHF 620

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Open-knit wool sweater | Gucci
    Gucci

    Open-knit wool sweater

    CHF 680

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • NEW ARRIVAL
    Checked wool vest | Gucci
    Gucci

    Checked wool vest

    CHF 1,240

    Please choose your size:

    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Ruffled cotton poplin shirt | Gucci

    Please choose your size:

    • 15
      EU 38
    • 15,5
      EU 39
    • 16
      EU 41
    • 17
      EU 43
    • NEW ARRIVAL
    Cropped cotton twill pants | Gucci

    Please choose your size:

    • _ 30
    • _ 32
    • _ 34
    • _ 36
    • NEW ARRIVAL
    Leather Chelsea boots | Gucci
    Gucci

    Leather Chelsea boots

    CHF 990

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    GG matelassé leather shoulder bag | Gucci
    • NEW ARRIVAL
    Gucci Blondie leather belt | Gucci

    Please choose your size:

    • 80CM
    • 85CM
    • 90CM
    • 95CM
    • 100CM
    • 105CM
    • 110CM
    • 115CM
  • Maxi GG canvas bucket hat | Gucci

    Please choose your size:

    • S
    • M
    • L
    • NEW ARRIVAL
    GG leather bomber jacket | Gucci
    Gucci

    GG leather bomber jacket

    CHF 3,440

    Please choose your size:

    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Cashmere sweater | Gucci
    Gucci

    Cashmere sweater

    CHF 1,090

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • NEW ARRIVAL
    GG Supreme canvas slides | Gucci
    Gucci

    GG Supreme canvas slides

    CHF 490