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Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

31 products

    • New designer
    Checked wool-blend high-rise shorts | Area available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished wool-blend bra | Area
    Area

    Embellished wool-blend bra

    CHF 519

    CHF 259

    50% off
    available sizes
    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished satin minidress | Area
    Area

    Crystal-embellished satin minidress

    CHF 780

    CHF 390

    50% off
    available sizes
    • US 4
      XS-S

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndsooth wool-blend miniskirt | Area
    Area

    Houndsooth wool-blend miniskirt

    CHF 780

    CHF 546

    30% off
    available sizes
    • US 4
      XS-S
    • US 8
      M-L
    • US 10
      L-XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished ear cuff | Area
    Area

    Embellished ear cuff

    CHF 164

    CHF 114

    30% off
    product available
    • New designer
    Logo crystal-embellished choker | Area
    Area

    Logo crystal-embellished choker

    CHF 294

    CHF 176

    40% off
    product available
    • New designer
    Embellished ruched minidress | Area
    Area

    Embellished ruched minidress

    CHF 780

    CHF 546

    30% off
    available sizes
    • US 0
      3XS
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    CHF 863

    CHF 604

    30% off
    available sizes
    • US 2
      XXS
    • US 10
      L-XL
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Halterneck embellished minidress | Area
    Area

    Halterneck embellished minidress

    CHF 392

    CHF 274

    30% off
    available sizes
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Sequined minidress | Area
    Area

    Sequined minidress

    CHF 867

    CHF 606

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished minidress | Area
    Area

    Crystal-embellished minidress

    CHF 2,608

    CHF 1,825

    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Feather-trimmed embellished ear cuff | Area
    Area

    Feather-trimmed embellished ear cuff

    CHF 164

    CHF 114

    30% off
    product available
    • New designer
    Embellished hoop earrings | Area
    Area

    Embellished hoop earrings

    CHF 210

    CHF 147

    sold out
    sold out
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    CHF 1,737
    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Embellished cotton-blend minidress | Area
    Area

    Embellished cotton-blend minidress

    CHF 828

    CHF 414

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bra | Area
    Area

    Crystal-embellished bra

    CHF 953

    CHF 667

    sold out
    sold out

    Please choose your size:

    • XS/S
    • M/L
    • New designer
    Embellished cropped denim jacket | Area
    Area

    Embellished cropped denim jacket

    CHF 867

    CHF 606

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Checked wool-blend blazer | Area
    Area

    Checked wool-blend blazer

    CHF 1,350

    CHF 675

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Feather-trimmed high-rise denim shorts | Area
    Area

    Feather-trimmed high-rise denim shorts

    CHF 519

    CHF 311

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished miniskirt | Area
    Area

    Crystal-embellished miniskirt

    CHF 692

    CHF 415

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndstooth wool-blend crop top | Area
    Area

    Houndstooth wool-blend crop top

    CHF 692

    CHF 346

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cutout high-rise wide-leg jeans | Area
    Area

    Embellished cutout high-rise wide-leg jeans

    CHF 606

    CHF 363

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished denim miniskirt | Area
    Area

    Embellished denim miniskirt

    CHF 692

    CHF 484

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Houndstooth wool-blend blazer | Area
    Area

    Houndstooth wool-blend blazer

    CHF 1,611

    CHF 805

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • New designer
    Embellished blazer minidress | Area
    Area

    Embellished blazer minidress

    CHF 1,389

    CHF 833

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Medium crystal-embellished choker | Area
    Area

    Medium crystal-embellished choker

    CHF 294

    CHF 205

    sold out
    sold out
    • New designer
    Feather-trimmed Houndsooth wool and cotton-blend minidress | Area sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished crop top | Area
    Area

    Crystal-embellished crop top

    CHF 431

    CHF 258

    40% off
    available sizes
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • New designer
    Crystal-embellished cropped blazer | Area
    Area

    Crystal-embellished cropped blazer

    CHF 1,128

    CHF 676

    40% off
    available sizes
    • US 12
      XL

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Embellished cutout high-rise straight jeans | Area
    Area

    Embellished cutout high-rise straight jeans

    CHF 606

    CHF 363

    sold out
    sold out

    Please choose your size:

    • US 0
      3XS
    • US 2
      XXS
    • US 4
      XS-S
    • US 6
      S-M
    • US 8
      M-L
    • US 10
      L-XL
    • US 12
      XL
    • New designer
    Crystal-embellished bodysuit | Area
    Area

    Crystal-embellished bodysuit

    CHF 392

    CHF 235

    sold out
    sold out

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL

31 products