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MSGM’s pop-art colours and statement silhouettes make the label a collection of hero pieces.


Massimo Giorgetti’s love for pop culture is tangible in MSGM’s collection this season. Surfing, indie pop bands, and Ugo Rondinone’s “Seven Magic Mountains” sculptures were all cited as references, resulting in an offering that exuded “joie de vivre” chic: neon floral prints, high-contrast tropical leaf motifs, and ruffle trims enlivened playful styles. We’re also excited about the lace party dresses. One floor-sweeping silhouette is crafted from a point d’esprit fabric that features eye and heart embellishments and a lip-print lining.


A former DJ, founder of fashion label MSGM Massimo Giorgetti understands that, in music, emotion travels aurally; in fashion – his chosen professional medium – it's conveyed both visually and tactilely. He has thus produced a line best described as a drama that appeals to the sartorial senses – one that's dynamic and sensual. Statement construction, bold colouring, and a play on texture form the vocabulary of MSGM's language, a poetic ode to street style in a Milanese market dominated by heritage.  


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