To those who consider denim a lifestyle, Frame offers an achingly cool array of jeans and ready-to-wear. From the bestselling Le Skinny de Jeanne to Le Original denim shorts, the brand mixes retro appeal with contemporary details.

Friends Jens Grede and Erik Torstensson founded Frame in 2012 with a shared vision to create the perfect pair of jeans. Sustainability and fair manufacturing practices have always been integral to the brand’s DNA. Based in both London and Los Angeles, Frame fuses America’s denim heritage with Brit-cool style.