A fusion of sport and fashion, Bogner was founded in 1932 by skier Willy Bogner Sr. and revolutionized by his wife, Maria, who is credited for the development of many of the brand's signature and revolutionary designs - including the introduction of stretchy pants to the lexicon of skiwear. Bogner has long been the go-to brand for mountain-ready designs. With a history steeped in alpine life, the family-run fashion house offers a luxurious and modern perspective on winter sportswear.