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Fenty by Rihanna logo

Fenty by Rihanna sees the superstar – quite rightly – turn her hand to fashion.

This season at Fenty by Rihanna

Energetic and playful, FENTY by Rihanna delivers another high-impact collection for Spring/Summer 2018 whose natural habitat is Instagram feeds and city streets. With X Games and surfer culture serving as key inspiration for the parade of sporty looks—lace-up trackpants, zip-up maxi dresses and mesh sports bras—the offerings exude a combination of seduction and athleticism—an aesthetic for which the designer is known. Let the brand dress you from head-to-toe, coordinating track separates with a pair of the label’s signature creepers.

The Fenty by Rihanna story

Adored as much for her sartorial prowess as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”

34 products

    • NEW ARRIVAL
    • NEWSEASON
    Surf slides | Fenty by Rihanna
    Fenty by Rihanna

    Surf slides

    € 90
    available sizes
    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 7
      EU 40
    • UK 8
      EU 41

    Please choose your size:

    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 7
      EU 40
    • UK 8
      EU 41
  • The Trainer Mid sneakers | Fenty by Rihanna
    Fenty by Rihanna

    The Trainer Mid sneakers

    € 185
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
  • The Trainer Mid sneakers | Fenty by Rihanna
    Fenty by Rihanna

    The Trainer Mid sneakers

    € 185
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
  • Patent leather ankle boots | Fenty by Rihanna
    Fenty by Rihanna

    Patent leather ankle boots

    € 445
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
    • UK 8.5
      EU 41,5
    • Runway
    Creeper sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Creeper sneakers

    € 160

    € 96

    40% off
    available sizes
    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
  • Lace-up stretch-cotton trackpants | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up stretch-cotton trackpants

    € 180

    € 72

    60% off
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Lace-up cotton sweatshirt | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up cotton sweatshirt

    € 180

    € 72

    60% off
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Printed zip-front hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Printed zip-front hoodie

    € 225

    € 90

    60% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Lace-up jacket | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up jacket

    € 290

    € 116

    60% off
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Sleeveless printed crop top | Fenty by Rihanna
    Fenty by Rihanna

    Sleeveless printed crop top

    € 85

    € 34

    60% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Logo choker | Fenty by Rihanna
    Fenty by Rihanna

    Logo choker

    € 35

    € 21

    40% off
    product available
    • Runway
    Cotton-blend cropped hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend cropped hoodie

    € 180

    € 126

    30% off
    available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Cropped cotton top | Fenty by Rihanna
    Fenty by Rihanna

    Cropped cotton top

    € 85

    € 34

    60% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Lace-up leggings | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up leggings

    € 170

    € 85

    50% off
    available sizes
    • XS
    • S
    • M

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Giant Strap baseball hat | Fenty by Rihanna
    Fenty by Rihanna

    Giant Strap baseball hat

    € 60

    € 42

    30% off
    product available
    • Runway
    Off-the-shoulder lace-up top | Fenty by Rihanna
    Fenty by Rihanna

    Off-the-shoulder lace-up top

    € 230

    € 92

    60% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Biker skirt | Fenty by Rihanna
    Fenty by Rihanna

    Biker skirt

    € 150

    € 90

    40% off
    available sizes
    • XS
    • S
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Printed cotton-blend hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Printed cotton-blend hoodie

    € 240

    € 120

    50% off
    available sizes
    • XS
    • S
    • M
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Cropped cotton T-shirt | Fenty by Rihanna
    Fenty by Rihanna

    Cropped cotton T-shirt

    € 95

    € 66

    30% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Mesh crop top | Fenty by Rihanna
    Fenty by Rihanna

    Mesh crop top

    € 100

    € 60

    40% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • Runway
    Knitted off-the-shoulder top | Fenty by Rihanna
    Fenty by Rihanna

    Knitted off-the-shoulder top

    € 230

    € 92

    60% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Giant belt bag | Fenty by Rihanna
    Fenty by Rihanna

    Giant belt bag

    € 95

    € 57

    40% off
    product available
  • Giant Strap baseball hat | Fenty by Rihanna
    Fenty by Rihanna

    Giant Strap baseball hat

    € 60

    € 42

    30% off
    product available
  • Tearaway track pants | Fenty by Rihanna
    Fenty by Rihanna

    Tearaway track pants

    € 190

    € 114

    40% off
    available sizes
    • XS
    • S
    • M

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Scuba suede ankle boots | Fenty by Rihanna
    Fenty by Rihanna

    Scuba suede ankle boots

    € 480

    € 192

    60% off
    available sizes
    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 8
      EU 41

    Please choose your size:

    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 7
      EU 40
    • UK 8
      EU 41
  • XL Compression duffel bag | Fenty by Rihanna
    Fenty by Rihanna

    XL Compression duffel bag

    € 185

    € 129

    30% off
    product available
  • Lace-up leggings | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up leggings

    € 170

    € 85

    50% off
    available sizes
    • XS
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • Runway
    Scuba suede ankle boots | Fenty by Rihanna
    Fenty by Rihanna

    Scuba suede ankle boots

    € 480

    € 336

    30% off
    available sizes
    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 8
      EU 41

    Please choose your size:

    • UK 3
      EU 36
    • UK 4
      EU 37
    • UK 5
      EU 38
    • UK 6
      EU 39
    • UK 7
      EU 40
    • UK 8
      EU 41
  • Stretch cotton T-shirt | Fenty by Rihanna
    Fenty by Rihanna

    Stretch cotton T-shirt

    € 95

    € 66

    30% off
    available sizes
    • XS
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
  • Metallic padded gym bag | Fenty by Rihanna
    Fenty by Rihanna

    Metallic padded gym bag

    € 160

    € 112

    30% off
    product available
  • Clear creeper sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Clear creeper sneakers

    € 160

    € 112

    30% off
    available sizes
    • UK 6
      EU 39

    Please choose your size:

    • UK 3.5
      EU 36,5
    • UK 4
      EU 37
    • UK 4.5
      EU 37,5
    • UK 5
      EU 38
    • UK 5.5
      EU 38,5
    • UK 6
      EU 39
    • UK 6.5
      EU 39,5
    • UK 7
      EU 40
    • UK 7.5
      EU 40,5
    • UK 8
      EU 41
  • Oversized cotton T-shirt | Fenty by Rihanna
    Fenty by Rihanna

    Oversized cotton T-shirt

    € 110

    € 77

    30% off
    available sizes
    • S
    • M

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Clear Surf visor | Fenty by Rihanna
    Fenty by Rihanna

    Clear Surf visor

    € 50

    € 35

    sold out
    sold out
  • Roll-down pouch bag | Fenty by Rihanna
    Fenty by Rihanna

    Roll-down pouch bag

    € 180

    € 126

    sold out
    sold out

34 products