Since the reign of Alessandro Michele, Gucci's clothing is reformulating the fashion industry. Celebrated for its timeless Italian craftsmanship and consciousness to detail, the brand's playful ready-to-wear collection is a definite must-have. Mytheresa has selected the most treasurable designs, manufactured from an assemblage of ravishing materials in a spectrum of bold tones.
THE ROOTS OF THE ICONIC GREEN-RED-GREEN STRIPE
Guccio Gucci started the company in 1921, in the heart of his hometown Florence. However, the story begins way before then and highlights the uniqueness of the brand. If you've ever pondered what the origin of the statement horsebit or green-red-green stripe is, the answer is England's beloved horse riding tradition. The equestrian inspiration originates from the time the label's founder spent working in an exclusive London hotel. It was also there, that his idea of luxurious luggage emerged. On returning to his hometown, he infused English sophistication with the exclusivity of Italian fashion, creating the foundations for one of the most renowned and luxurious fashion emporiums. The recognizable green-red-green striped band, derived from saddle 'webs', appears now on Gucci's bags, shoes, accessories and apparel.
In 1994, Tom Ford stood as the creative director of Gucci; he crafted symbolic designs that gifted the wearer with an aura of charm and finesse. Today, Michele, the house's new leader, puts a whimsical spin on Gucci's classical pieces and adds a fun-loving beauty to the name. His usage of floral prints on delightful floor-length dresses and 80's inspired shoulder pads on jackets constructs part of the brand's stunning ready-to-wear collection. Michele still applies the infamous GG logo and iconic stripe design, yet has revamped them with a modern twist.
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