NotSoNormal

NotSoNormal moves towards a prismatic and planet-considerate future. The Los Angeles-based brand was founded in 2021 by Alfredo Settimio and has released a colorful stream of unique designs since. The brand specializes in two streams: a streetwear-inspired collection crafted from recycled cotton, and vintage garments which have been discovered, hand-repaired, and reinvented by Settimio himself. NotSoNormal will bring individuality to your edit thanks to its custom dyes and wash techniques applied to signature denim and oversized jackets – all finished with neon accents and quilted details.

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NotSoNormal

Founded in 2021 by Alfredo Settimio, NotSoNormal offers a wide selection of streetwear-inspired, oversized silhouettes. The signature distressed denim and oversized jackets of the LA-based brand are treated with custom dyes to achieve the vibrant neon tones.

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The finest edit in luxury
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Designer collaborations
Exclusive capsule collections that you won't find anywhere else
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