Plan C

Bold design, supreme craftsmanship, and a penchant for innovation define Plan C's menswear line, unveiled at Pitti Uomo in 2024. The brainchild of Carolina Castiglioni – daughter of Marni founder Consuelo Castilgioni – the brand carefully reinterprets traditional codes through a unique lens. Bridging the gap between ease and refinement, the collection boasts experimental patterns, volumes, and textiles across casual shirting and utility-inspired essentials.

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Plan C

A distinctive aesthetic sets Plan C's menswear line apart. Championing experimentation and high-quality craft, the brand weaves refined and utility codes across casual shirts, pants, and outerwear.