Isabel Marant has aestheticized Parisian chic by, paradoxically, reaching to all corners of the globe for inspiration. Cultivating what can only be described as "Cool Luxury", the house has accrued a cult following for its relaxed, inclusive, and authentic fashion sense.

Isabel Marant debuted her eponymous label in 1995 to bring a refreshing perspective to the modern wardrobe. Despite offering fresh designs each season, Marant stays true to her identity – a French "sprezzatura", if such a thing exists.