L.A-based brand Amiri is proof that Rock ‘n’ Roll is alive and well. Founded in 2014, the brand quickly made a name for itself thanks to its grunge-inspired aesthetic that imbues the wearer with effortless cool.

Before creating his eponymous brand, Mike Amiri started in the world of fashion designing stage costumes for a roster of high-profile and global rockstars. This design background is evident in his present-day designs, which speak to a rebellious attitude thanks to distressed, deconstructed finishes and band merch-inspired slogans.