Rachel Riley founded her eponymous label in 1998 with a childrenswear vision that looked to the past for inspiration. Drawing from the fabulous forties, fifties and sixties, as well as a fondness for traditional rural lifestyles, Riley's pieces are charming, glamorous and resolutely retro. Rooted in expert craftsmanship, the label produces exquisitely made pieces that are peppered with hand smocking, intricate embroidery and exclusive prints that are designed in-house.