To those who consider denim a lifestyle, Frame offers an achingly cool array of jeans and ready-to-wear. From best-selling pairs to signature tailoring, luxury leather, and quality cashmere, the brand promises a timeless perspective on everyday chic.

Friends Jens Grede and Erik Torstensson founded Frame in 2012 with a shared vision to create the perfect pair of jeans. Sustainability and fair manufacturing practices have always been integral to the brand’s DNA. Based in both London and Los Angeles, Frame fuses Californian modernity with influential European style.