Throughout the '70s, '80s and '90s, Ralph Lauren was committed to expanding its offering by introducing luxury lines like the Purple Label. The designer established the brand in 1994 as the signature men's collection, and took inspiration from the legendary Savile Row to create well-tailored and made-to-measure apparel, including suiting and outerwear. Crafted in Italy, each collection promises the vision of the American dream with classic styles, traditional cuts and precise craftsmanship.