VETEMENTS is the tongue-in-cheek design collective that shot to cult status thanks to its reputation as the ultimate "fashion disruptor". This is a brand that eschews tradition, opting instead for catwalks through Parisian flea markets and models pulled straight from the streets of Zurich. Dramatic oversizing, deconstruction, and blue collar inspiration are the themes de rigueur.
Led by creative director Demna Gvasalia, the troupe of talents are putting a new spin on chic with every risk they take. Having honed their friendship as well as their craft at Maison Margiela, they are using VETEMENTS to question the very essence of fashion.