A love for skiing has informed Peak Performance’s identity ever since the brand’s inception in 1986. Frustrated with a lack of skiwear that they actually wanted to wear, founders Stefan Engström and Peter Blom took matters into their own hands. With humble beginnings designing for themselves and friends in Åre, Sweden, the brand’s pieces undoubtedly garnered international attention.

The mission to meld functionality and style lays the foundation for Peak Performance’s approach. The result? Outdoor-ready staples and leisurewear made from high-quality, durable materials that are suitable for trailblazers from all walks of life.