Gucci reinterprets the past in order to create something that is uniquely modern. Having spent time working in luxury hotels, such as the Savoy in London, Guccio Gucci returned to Florence in 1921 to found his eponymous label. Signs of the British upper class are referenced throughout the house archive, especially equestrianism, which is the source of the iconic Web stripe, as well as the Horsebit strap. Since 2015, Alessandro Michele has inflected Gucci’s regal codes with a flamboyant air that transcends decades, earning both himself and the house a cult following.