Helmut Lang demonstrates a perfect understanding of the saying “less is so much more." The emblematic ‘90s fashion house is renowned for its understated chic, minimalism and unisex approach.
A sharp contrast to the bold eccentricities of 1980s fashion, Helmut Lang was instantly revered for its cleaner, sleeker aesthetic. Now under the direction of an in-house design studio, the brand’s signature drapery, asymmetric hemlines and minimalist color palettes are given a fresh perspective. Helmut Lang remains a go-to for hip off-duty styles that transcend seasons and trends.