Helmut Lang demonstrates a perfect understanding of the saying “less is so much more." The emblematic ‘90s fashion house is renowned for its understated chic, minimalism and unisex approach.
Standing apart from his contemporaries amid the bold eccentricities of 1980s fashion, Austrian designer Helmut Lang was instantly revered for his cleaner, sleeker aesthetic. At the hands of editor-in-residence Alix Browne and creative director Thomas Cawson, the brand’s signature drapery, asymmetric hemlines and minimalist color palettes are given a fresh perspective. Helmut Lang remains a go-to for hip off-duty styles that transcend seasons and trends.