Lee Alexander McQueen founded his eponymous label in 1992. Having honed his craft as a tailor on Savile Row, he quickly became known for his unconventional use of fabrics and ability to shock audiences through controversial concepts and elaborate shows. Having worked under the late designer, Sarah Burton now holds the head creative role. Burton has elevated the house to new heights of commerciality while staying true to key codes: romanticism and the contrast between light and dark.