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Fenty by Rihanna logo

FENTY by Rihanna's sharp design and commitment to athleisure has proven to be the perfect match for the singer’s celebrated style, with hardworking hoodies, statement sneakers and urban accessories proving to be the perfect canvas for the modern icon's more-is-more vision.

Adored as much for her sartorial prowess as for her chart-topping hits, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate sense of style that brings together the influence of street culture with the luxury of high fashion has made FENTY by Rihanna a fashion force to be reckoned with.


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