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Gucci reinterprets the past in order to create something that is uniquely modern. Having spent time working in luxury hotels, such as the Savoy in London, Guccio Gucci returned to Florence in 1921 to found his eponymous label. Signs of the British upper class are referenced throughout the house archive, especially equestrianism, which is the source of the iconic Web stripe, as well as the Horsebit strap. Since 2015, Alessandro Michele has inflected Gucci’s regal codes with a flamboyant air that transcends decades, earning both himself and the house a cult following.  

    • NEW ARRIVAL
    Mask-frame sunglasses | Gucci
    Gucci

    Mask-frame sunglasses

    CHF 935
    product available
    • NEW ARRIVAL
    Single-breasted wool blazer | Gucci
    Gucci

    Single-breasted wool blazer

    CHF 1,900
    available sizes
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Maxi GG straight jeans | Gucci
    Gucci

    Maxi GG straight jeans

    CHF 1,450
    available sizes
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
    • NEW ARRIVAL
    Horsebit leather slippers | Gucci available sizes
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 12
      EU 46

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Nose ring | Gucci
    Gucci

    Nose ring

    CHF 330
    product available
    • NEW ARRIVAL
    Maxi GG denim jacket | Gucci
    Gucci

    Maxi GG denim jacket

    CHF 2,200
    available sizes
    • IT- 48
      M
    • IT- 52
      XL

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
    • NEW ARRIVAL
    Floral cotton shirt | Gucci
    Gucci

    Floral cotton shirt

    CHF 850
    available sizes
    • IT- 44
      XS

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Interlocking G sterling silver arm cuff | Gucci available sizes
    • IT 16
      55 MM
    • IT 19
      58 MM

    Please choose your size:

    • IT 16
      55 MM
    • IT 17
      56 MM
    • IT 18
      57 MM
    • IT 19
      58 MM
    • NEW ARRIVAL
    Interlocking G leather loafers | Gucci available sizes
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47

    Please choose your size:

    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Floral Bermuda shorts | Gucci
    Gucci

    Floral Bermuda shorts

    CHF 730
    available sizes
    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 52
      XL

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Double G felt fedora | Gucci
    Gucci

    Double G felt fedora

    CHF 750
    available sizes
    • L

    Please choose your size:

    • S
    • M
    • L
    • NEW ARRIVAL
    Double-breasted wool blazer | Gucci
    Gucci

    Double-breasted wool blazer

    CHF 2,450
    available sizes
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
    • NEW ARRIVAL
    Checked bowling shirt | Gucci
    Gucci

    Checked bowling shirt

    CHF 600
    available sizes
    • IT- 54
      XXL

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
    • NEW ARRIVAL
    GG Supreme mini bag | Gucci
    Gucci

    GG Supreme mini bag

    CHF 900
    product available
    • NEW ARRIVAL
    Jacquard jersey biker shorts | Gucci available sizes
    • S
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • NEW ARRIVAL
    Cotton poplin shirt | Gucci
    Gucci

    Cotton poplin shirt

    CHF 650
    available sizes
    • 14,5
      EU 37
    • 15,5
      EU 39
    • 17
      EU 43
    • 17,5
      EU 44

    Please choose your size:

    • 14,5
      EU 37
    • 15
      EU 38
    • 15,5
      EU 39
    • 16
      EU 41
    • 16,5
      EU 42
    • 17
      EU 43
    • 17,5
      EU 44
    • NEW ARRIVAL
    Checked wool and linen vest | Gucci available sizes
    • IT- 48
      M
    • IT- 50
      L

    Please choose your size:

    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Viscose and silk bow tie | Gucci
    Gucci

    Viscose and silk bow tie

    CHF 220
    product available
  • Neo Vintage GG Supreme belt bag | Gucci product available
    • NEW ARRIVAL
    Prince of Wales checked shorts | Gucci available sizes
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Wool and linen blazer | Gucci
    Gucci

    Wool and linen blazer

    CHF 2,650
    available sizes
    • IT- 50
      L
    • IT- 52
      XL

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    Gucci Run sock sneakers | Gucci
    Gucci

    Gucci Run sock sneakers

    CHF 810
    available sizes
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
  • Jackie 1961 bag | Gucci
    Gucci

    Jackie 1961 bag

    CHF 2,070
    product available
    • NEW ARRIVAL
    Maxi GG silk and cotton polo shirt | Gucci available sizes
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • NEW ARRIVAL
    Piquet braided stripe sweatpants | Gucci available sizes
    • XS
    • S
    • M
    • L
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Run printed mesh sneakers | Gucci available sizes
    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47

    Please choose your size:

    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Aviator sunglasses | Gucci
    Gucci

    Aviator sunglasses

    CHF 370
    product available
    • NEW ARRIVAL
    Forest printed bowling shirt | Gucci available sizes
    • IT- 44
      XS
    • IT- 46
      S
    • IT- 54
      XXL

    Please choose your size:

    • IT- 44
      XS
    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • IT- 54
      XXL
    • NEW ARRIVAL
    Jacquard cotton jersey shorts | Gucci available sizes
    • M
    • XL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • NEW ARRIVAL
    Basket high-top sneakers | Gucci
    Gucci

    Basket high-top sneakers

    CHF 920
    available sizes
    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47

    Please choose your size:

    • UK_ 4.5
      EU 38,5
    • UK_ 5
      EU 39
    • UK_ 5.5
      EU 39,5
    • UK_ 6
      EU 40
    • UK_ 6.5
      EU 40,5
    • UK_ 7
      EU 41
    • UK_ 7.5
      EU 41,5
    • UK_ 8
      EU 42
    • UK_ 8.5
      EU 42,5
    • UK_ 9
      EU 43
    • UK_ 9.5
      EU 43,5
    • UK_ 10
      EU 44
    • UK_ 10.5
      EU 44,5
    • UK_ 11
      EU 45
    • UK_ 11.5
      EU 45,5
    • UK_ 12
      EU 46
    • UK_ 12.5
      EU 46,5
    • UK_ 13
      EU 47
    • UK_ 13.5
      EU 47,5
    • UK_ 14
      EU 47,5
    • NEW ARRIVAL
    Mask-frame sunglasses | Gucci
    Gucci

    Mask-frame sunglasses

    CHF 935
    product available
    • NEW ARRIVAL
    GG trench coat | Gucci
    Gucci

    GG trench coat

    CHF 3,300
    available sizes
    • IT- 50
      L

    Please choose your size:

    • IT- 46
      S
    • IT- 48
      M
    • IT- 50
      L
    • IT- 52
      XL
    • NEW ARRIVAL
    GG striped fil coupé cotton shirt | Gucci available sizes
    • 14,5
      EU 37

    Please choose your size:

    • 14,5
      EU 37
    • 15
      EU 38
    • 15,5
      EU 39
    • 16
      EU 41
    • 16,5
      EU 42
    • 17
      EU 43
    • 17,5
      EU 44
    • NEW ARRIVAL
    Double G silk jacquard tie | Gucci product available
    • NEW ARRIVAL
    Maxi GG Mini canvas crossbody bag | Gucci product available
  • Cotton polo shirt | Gucci
    Gucci

    Cotton polo shirt

    CHF 550
    available sizes
    • XS

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
  • GG Supreme cardholder | Gucci
    Gucci

    GG Supreme cardholder

    CHF 220
    product available
    • NEW ARRIVAL
    Rhyton GG canvas sneakers | Gucci available sizes
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43

    Please choose your size:

    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    GG Supreme Mini canvas tote | Gucci
    Gucci

    GG Supreme Mini canvas tote

    CHF 1,090
    product available
    • NEW ARRIVAL
    Double G metal tip silk tie | Gucci product available
    • NEW ARRIVAL
    Maxi GG Large canvas duffle bag | Gucci product available
    • NEW ARRIVAL
    Jumbo GG canvas slippers | Gucci
    Gucci

    Jumbo GG canvas slippers

    CHF 570
    available sizes
    • UK_ 7
      EU 41
    • UK_ 9
      EU 43

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Interlocking G sterling silver ring | Gucci available sizes
    • IT 15
      54 MM
    • IT 16
      55 MM
    • IT 17
      56 MM
    • IT 18
      57 MM
    • IT 19
      58 MM
    • IT 20
      59 MM
    • IT 21
      60 MM

    Please choose your size:

    • IT 13
      52 MM
    • IT 14
      53 MM
    • IT 15
      54 MM
    • IT 16
      55 MM
    • IT 17
      56 MM
    • IT 18
      57 MM
    • IT 19
      58 MM
    • IT 20
      59 MM
    • IT 21
      60 MM
  • Jackie 1961 bag | Gucci
    Gucci

    Jackie 1961 bag

    CHF 2,460
    product available
    • NEW ARRIVAL
    Maxi GG canvas bucket hat | Gucci available sizes
    • S
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • NEW ARRIVAL
    Interlocking G piqué jacket | Gucci available sizes
    • S
    • M
    • XL

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
  • Floral cotton-blend cardigan | Gucci available sizes
    • XXL

    Please choose your size:

    • S
    • M
    • L
    • XL
    • XXL
    • NEW ARRIVAL
    Square-frame acetate sunglasses | Gucci product available
  • GG canvas document briefcase | Gucci product available
  • Wool-blend wide-leg pants | Gucci
    Part of a suit
    Gucci

    Wool-blend wide-leg pants

    CHF 980
    available sizes
    • IT_ 44
      XS
    • IT_ 50
      L
    • IT_ 54
      XXL

    Please choose your size:

    • IT_ 44
      XS
    • IT_ 46
      S
    • IT_ 48
      M
    • IT_ 50
      L
    • IT_ 52
      XL
    • IT_ 54
      XXL
  • Original GG canvas baseball cap | Gucci available sizes
    • S
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • XL
  • GG canvas sandals | Gucci
    Gucci

    GG canvas sandals

    CHF 650
    available sizes
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44

    Please choose your size:

    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Rectangle-frame acetate sunglasses | Gucci product available
    • NEW ARRIVAL
    GG intarsia cotton sweater | Gucci
    Gucci

    GG intarsia cotton sweater

    CHF 1,000
    available sizes
    • XS
    • S

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL
    • XXL
  • Straight-fit cotton pants | Gucci available sizes
    • IT_ 46
      S
    • IT_ 50
      L
    • IT_ 54
      XXL

    Please choose your size:

    • IT_ 46
      S
    • IT_ 48
      M
    • IT_ 50
      L
    • IT_ 52
      XL
    • IT_ 54
      XXL
  • GG Supreme canvas loafers | Gucci available sizes
    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 9
      EU 43
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47

    Please choose your size:

    • UK_ 5
      EU 39
    • UK_ 6
      EU 40
    • UK_ 7
      EU 41
    • UK_ 8
      EU 42
    • UK_ 8.5
      EU 42,5
    • UK_ 9
      EU 43
    • UK_ 9.5
      EU 43,5
    • UK_ 10
      EU 44
    • UK_ 11
      EU 45
    • UK_ 12
      EU 46
    • UK_ 13
      EU 47
    • NEW ARRIVAL
    Cotton velvet bow tie | Gucci
    Gucci

    Cotton velvet bow tie

    CHF 220
    product available
    • NEW ARRIVAL
    Aviator acetate sunglasses | Gucci product available
  • Square-frame acetate sunglasses | Gucci product available
    • NEW ARRIVAL
    Straw bucket hat | Gucci
    Gucci

    Straw bucket hat

    CHF 340
    available sizes
    • S
    • M
    • L

    Please choose your size:

    • XS
    • S
    • M
    • L
    • XL

553 products