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The New Society is on a mission to inspire positivity in young minds. The kidswear label views its clothing as a manifesto of sorts, signaling brighter days ahead in which consciousness and kindness are the building blocks of society.

Launched in 2019, The New Society is rooted in the core values of founder Estefanía Grandío’s career: consciousness, timelessness and sustainability. Its designs incorporate recycled and sustainable materials, and are made in GOTS-certified workshops in Spain and Portugal. The result? Stylish pieces that have minimum impact on the environment but maximum impact on the playground.

  • Michaela jacquard knit crop top | The New Society
    The New Society

    Michaela jacquard knit crop top

    CHF 54
    available sizes
    • Y 10
      140

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Michaela jacquard cotton shorts | The New Society
    The New Society

    Michaela jacquard cotton shorts

    CHF 54
    available sizes
    • Y 2
      92
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Artemisa crochet cotton dress | The New Society
    The New Society

    Artemisa crochet cotton dress

    CHF 141
    available sizes
    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Olimpia plaid cotton jumpsuit | The New Society
    The New Society

    Olimpia plaid cotton jumpsuit

    CHF 63
    available sizes
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Striped cotton and linen shirt | The New Society
    The New Society

    Striped cotton and linen shirt

    CHF 78
    available sizes
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Ginevra cotton and linen blouse | The New Society
    The New Society

    Ginevra cotton and linen blouse

    CHF 73
    available sizes
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Baby intarsia-knit cotton bodysuit | The New Society
    The New Society

    Baby intarsia-knit cotton bodysuit

    CHF 67

    CHF 46

    30% off
    available sizes
    • M 12
      80
    • M 18
      86
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
    • Runway
    All The Things intarsia cotton sweater | The New Society
    The New Society

    All The Things intarsia cotton sweater

    CHF 68

    CHF 47

    30% off
    available sizes
    • Y 2
      92
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Daniel cotton twill shirt | The New Society
    The New Society

    Daniel cotton twill shirt

    CHF 83

    CHF 58

    30% off
    available sizes
    • Y 8
      128
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Daniel belted cotton twill pants | The New Society
    The New Society

    Daniel belted cotton twill pants

    CHF 78

    CHF 54

    30% off
    available sizes
    • Y 4
      104
    • Y 10
      140

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Leopard-print cotton wrap dress | The New Society
    The New Society

    Leopard-print cotton wrap dress

    CHF 122

    CHF 85

    30% off
    available sizes
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Clementine embroidered floral cotton blouse | The New Society
    The New Society

    Clementine embroidered floral cotton blouse

    CHF 83

    CHF 58

    30% off
    available sizes
    • Y 4
      104
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Clementine embroidered floral cotton shorts | The New Society
    The New Society

    Clementine embroidered floral cotton shorts

    CHF 73

    CHF 51

    30% off
    available sizes
    • Y 4
      104
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Leo leopard-print cotton skirt | The New Society
    The New Society

    Leo leopard-print cotton skirt

    CHF 73

    CHF 51

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Leo printed cotton crop top | The New Society
    The New Society

    Leo printed cotton crop top

    CHF 63

    CHF 44

    30% off
    available sizes
    • Y 6
      116
    • Y 10
      140
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Baby Francis cotton terry romper | The New Society
    The New Society

    Baby Francis cotton terry romper

    CHF 63

    CHF 44

    30% off
    available sizes
    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
  • Baby Francis printed cotton terry romper | The New Society
    The New Society

    Baby Francis printed cotton terry romper

    CHF 67

    CHF 40

    40% off
    available sizes
    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
  • Bandana cotton shirt | The New Society
    The New Society

    Bandana cotton shirt

    CHF 73

    CHF 51

    30% off
    available sizes
    • Y 8
      128
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Bandana printed swim shorts | The New Society
    The New Society

    Bandana printed swim shorts

    CHF 59

    CHF 41

    30% off
    available sizes
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Francis cotton bucket hat | The New Society
    The New Society

    Francis cotton bucket hat

    CHF 48

    CHF 33

    30% off
    available sizes
    • M
    • L

    Please choose your size:

    • S
    • M
    • L
    • Runway
    Bandana printed playsuit | The New Society
    The New Society

    Bandana printed playsuit

    CHF 83

    CHF 58

    30% off
    available sizes
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Francis cotton terry T-shirt | The New Society
    The New Society

    Francis cotton terry T-shirt

    CHF 54

    CHF 37

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Francis toweling shorts | The New Society
    The New Society

    Francis toweling shorts

    CHF 44

    CHF 30

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Baby Leo printed cotton bodysuit | The New Society
    The New Society

    Baby Leo printed cotton bodysuit

    CHF 67

    CHF 46

    30% off
    available sizes
    • M 3
      62
    • M 6
      68
    • M 12
      80
    • M 18
      86
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
  • Baby crochet-detail muslin bodysuit | The New Society
    The New Society

    Baby crochet-detail muslin bodysuit

    CHF 87

    CHF 60

    30% off
    available sizes
    • M 6
      68
    • M 12
      80
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
  • Baby Olimpia plaid cotton jumpsuit | The New Society
    The New Society

    Baby Olimpia plaid cotton jumpsuit

    CHF 67

    CHF 46

    30% off
    available sizes
    • M 3
      62
    • M 6
      68
    • M 12
      80
    • M 18
      86
    • M 24
      92

    Please choose your size:

    • M 3
      62
    • M 6
      68
    • M 9
      74
    • M 12
      80
    • M 18
      86
    • M 24
      92
    • Runway
    Hugo logo cotton sweatshirt | The New Society
    The New Society

    Hugo logo cotton sweatshirt

    CHF 63

    CHF 44

    30% off
    available sizes
    • Y 2
      92
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Hugo cotton Bermuda shorts | The New Society
    The New Society

    Hugo cotton Bermuda shorts

    CHF 54

    CHF 37

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    All The Things printed cotton shorts | The New Society
    The New Society

    All The Things printed cotton shorts

    CHF 44

    CHF 30

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    All Things printed cotton shirt | The New Society
    The New Society

    All Things printed cotton shirt

    CHF 68

    CHF 47

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Hugo tie-dye cotton fleece sweater | The New Society
    The New Society

    Hugo tie-dye cotton fleece sweater

    CHF 78

    CHF 46

    40% off
    available sizes
    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Denim straight jeans | The New Society
    The New Society

    Denim straight jeans

    CHF 88

    CHF 61

    30% off
    available sizes
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    All Things printed cotton dress | The New Society
    The New Society

    All Things printed cotton dress

    CHF 93

    CHF 65

    30% off
    available sizes
    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
    • Runway
    Judah floral cotton dress | The New Society
    The New Society

    Judah floral cotton dress

    CHF 122

    CHF 85

    30% off
    available sizes
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164
  • Logo cotton T-shirt | The New Society
    The New Society

    Logo cotton T-shirt

    CHF 34

    CHF 23

    30% off
    available sizes
    • Y 2
      92
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 14
      164

    Please choose your size:

    • Y 2
      92
    • Y 4
      104
    • Y 6
      116
    • Y 8
      128
    • Y 10
      140
    • Y 12
      152
    • Y 14
      164