Joseph: a brand of sophisticated basics that developed from Joseph Ettedgui’s London-based concept store.
Uniform is the key principle of Joseph’s Spring/Summer '18 collection. Oversized pantsuits, both in long and short versions, are juxtaposed with flowy dresses. The underlying theme invokes those times when people free themselves of their work attire – thus the summery styles, deconstructed lace and floral prints. Joseph definitely didn’t disappoint its fans, presenting yet another collection of elegant essentials with a twist.