Since launching in 2013, Virgil Abloh has transitioned Off-White from a counterculture brand into the ultimate tastemaker. The DJ-turned-designer began his fashion career in 2009 interning alongside rapper Kanye West at Fendi. In 2018 Abloh was also named the artistic director of Louis Vuitton's menswear ready-to-wear line. Today, the Milan-based label continues to combine the concepts of luxury, streetwear, art, travel and music across a high-end range of hoodies, T-shirts and accessories that aim to reflect the now.