Founded in 2011 by Daniela Karnuts, Safiyaa celebrates natural confidence, unwavering beauty, and technical innovation. Named after Karnuts' daughter and the Arabic word for purity, the demi-couture brand juxtaposes striking and minimal, showcasing sharp tailoring, a rich color palette, and the finest fabrics. 

Discover Safiyaa's bespoke take on modern elegance. A team of dedicated artisans works together at the brand's Istanbul, London, and New York ateliers to create each and every finely detailed piece of its elevated, versatile collections.