Conceived in 2018 as a reaction to the dynamic nature of the digital era, Moncler Genius is a visionary offshoot of the French cold-weather favorite, Moncler. The project foregrounds a diversity of perspectives through seasonal collaborations with established designers, who each reinterpret Moncler's core products in their own unique way.

Collections from selected design partners, including Pharrell Williams and Adidas Originals, have seen the brand's signature puffer jacket reimagined in future-led styles and exaggerated proportions, reinforcing the idea of constant modernization.