Named after the traditional opening line of fairy tales – “Once upon a time...” – C’era Una Volta creates kidswear that's just as timeless. Its designs are meant to be cherished as precious keepsakes and passed down from generation to generation.

Italian at heart, the Shanghai-based brand is run by friends and mothers Emanuela Nurra and Paola Talamini Minotto. Encouraging little ones to express themselves through fashion, they create charming pieces characterized by soft, comfortable fabrics and refined detailing.