"Simplicity and youth" was the motto of Marcel Rochas' eponymous label when it was founded in Paris in 1925. In the years since, the brand has always looked to the City of Light for inspiration, creating clothes with a refined and elegant-yet-relaxed look. Rochas menswear is now designed by Federico Curradi, who ensures that each artisanal piece, from shirts to knitwear, has a fresh, modern look - showcasing soft textures, natural fibers and contemporary neutrals.