Simone Rocha's in-house developed fabrications are balanced with silhouette and embellishment to create a modern form of femininity. The label's signature hair accessories and jewelry combine with volume and tailoring to subvert typical romantic sensibilities.

Rocha launched her eponymous label in 2010 after graduating from The National College of Art and Design in Dublin and Central Saint Martins in London. Since debuting during London Fashion Week in September 2010, the label's collections have continuously explored themes of Ireland, Asia, art and family.