Founded in 2000 by Olympic skier Lasse Kjus, and Swiss entrepreneur Didi Serena, Kjus's key aim was to create comfortable and durable attire. With a keen focus on performance skiwear, golf, and lifestyle apparel, the brand’s dedication today lies in its passion for sports. With the freedom of both movement and comfort in all its pieces, expect high-quality sportswear pieces by way of durable jackets, pants, and sports accessories.