Gucci reinterprets the past in order to create something that is uniquely modern. Having spent time working in luxury hotels, such as the Savoy in London, Guccio Gucci returned to Florence in 1921 to found his eponymous brand. Since then, the fashion house has been grounded in a dedication to the finest Italian craftsmanship, creativity, and innovation. Today, Gucci's collections continue to redefine luxury, transcending decades with their distinctive, world-renowned aesthetic.