Since its inception in 1913, Prada has grown from a leather-goods offering into one of the world’s leading houses at the forefront of trend and fabrication. Following Miuccia Prada’s appointment in the late 1970’s, the Italian label has defied the quintessential viewpoint of luxury through its dedication to confrontational design and boundary-pushing techniques.
Signature parachute-inspired Pocone Nylon, which was first imagined as the now-iconic Vela backpack, and has since been reworked across a range of accessories and ready-to-wear. This year, Raf Simons joins as the newly appointed co-creative director.
Prada keeps its gaze firmly on the future through the ever-evolving work of Miuccia Prada. The inclusion of Pocone nylon, as well as desirable branding, can be found across an assortment of men’s ready-to-wear, shoes and accessories.