Casablanca-born Joseph Ettedgui founded his eponymous label in 1966. What started as a humble enterprise developed over time into the tastemaker's label that will always draw inspiration from its original vision, creating a balance between modern fashion and timeless appeal.

From day-to-dark dresses to sets of coordinating blazers and pants, Joseph has developed the modern woman's uniform: restrained, refined, reinvented. Understated elegance, classic cuts, and high quality have brought the brand a cult-like following.