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Prada’s signature to any style is the epitome of luxury design.


Miuccia Prada's SS18 collection was an ode to strong women everywhere: “I am suggesting militant women in a very practical way,” Prada said. “Through clothes, which is what I do.” This season's styles included prints featuring comics drawn by female cartoonists: “they are mainly contemporary artists, but also some from the ’30s to the ’60s,” said Prada. The result felt strongly reminiscent of the feisty, do-it-yourself energy of early-’80s club and street style in London and New York, viewed through the designer's lens. From big overcoats to slick plastic raincoats, animal prints and sling-back kitten-heeled pumps, the styling was a mash-up of everything you would, originally, find at a thrift shop. It was the language of girls who are “just wanting to change the world, because there’s so much against us, still.”


Prada’s roots date back to 1913, but it was designer Miuccia Prada who transformed the business into the fashion label as we know it today. Reflecting cutting-edge, coolly contemporary design, the house never strays from defining premium luxury with an immaculate attention to detail and finish.

7 products

7 products