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Creative director Clare Waight Keller has the Chloé brand identity of effortless grace and modernity perfectly covered with chic, ladylike loveliness.

This season at Chloé

This season was Clare Waight Keller’s last show with Chloé, and the designer ensured it was an event to remember. With dark kohl kajal rimming their eyes, the models showcased an effortless approach to chic. '70s-inspired retro prints on blouses and trousers, graced the runway, as did the slip dresses with elongated V-necks, reminiscent of the 90s. Keller peered into the future of Chloé too, toying with exaggerated shirt lapels and full-legged trousers with a lower, slouchier waistline. With every piece of the puzzle revealing a spectacular vision of femininity – this is Chloé at its finest.​

The Chloé Story

Egyptian-born, Parisian-adopted Gaby Aghion was an exotic beauty with a free-spirited bohemian character, and was noted as applying her personality to her clothes. Going against the stiff, conservative grain of the 1950s, Aghion produced soft and captivating clothes that really stood out at the time. Revolutionary by nature, she is credited with pioneering off-the-rack clothing and introducing the first ever prêt-à-porter collection under the now iconic Chloé label. A far cry from the couture collections of the time, it set the pace for easier pieces that suited the modern woman’s lifestyle. That contemporary relevance is just as prevalent now, with looks that exemplify effortless elegance and iconic accessories that pretty much every woman is after.

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