Area

Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

New Arrival
Crystal-embellished earrings | Area
New Arrival
Crystal-embellished headband | Area
New Arrival
Crystal-embellished drop earrings | Area
Area

New York label Area is a product of pop culture. Named after the famed Manhattan nightclub, Area offers designs in denim and tweed with lashings of crystals – everything needed to inspire a playful mood.

finest-edit-icon
The finest edit in luxury
Finest edit of more than 200 international luxury brands
designer-collaborations-icon
Designer collaborations
Exclusive capsule collections that you won't find anywhere else
delivery-icon
Fast delivery
Delivery to over 130 countries