In the historic town of Vigevano, once known as the shoe capital of Italy, Erideno Pizzetti launched a range of hand-crafted leather footwear for babies in 1966. Drawing inspiration from the onomatopoeic word commonly used by children to describe shoes, he named the brand PèPè.

Today, PèPè has perfected the art of blending tradition and modernity with high-quality craftsmanship and digitally-honed designs. Their time-honored processes have been passed down across Pizzetti's generations and are as enduring as the fun-sized shoes themselves.