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Fenty by Rihanna sees the superstar – quite rightly – turn her hand to fashion.

This season at Fenty by Rihanna

Taking collegiate looks and reworking them with a dose of defiant cool, Rihanna delivers a show-stopping new season. Plaid skirts, puffer jackets and ample pinstripes give this collection its preppy rebel feel. The label’s fervently loved platform sneakers have been updated with an extra chunky work boot sole for a dramatic look in a host of new finishes. We can’t wait to mix and match some of the flirtatious tomboy styles for a sporty chic feel.

The Fenty by Rihanna story

Adored as much for her fashionability as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”

  • Jelly slides | Fenty by Rihanna
    Fenty by Rihanna

    Jelly slides

    $ 92

    $ 64

    30% off
    available sizes
    • UK 3
      US 6
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      US 7
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      US 8
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      US 9
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      US 10
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      US 11

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    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Jelly slides | Fenty by Rihanna
    Fenty by Rihanna

    Jelly slides

    $ 92

    $ 64

    30% off
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Jelly slides | Fenty by Rihanna
    Fenty by Rihanna

    Jelly slides

    $ 92

    $ 64

    30% off
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Bow Creeper leather sandals | Fenty by Rihanna
    Fenty by Rihanna

    Bow Creeper leather sandals

    $ 163

    $ 97

    40% off
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
  • Leather and suede slingback pumps | Fenty by Rihanna
    Fenty by Rihanna

    Leather and suede slingback pumps

    $ 390

    $ 195

    50% off
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
    • NEW ARRIVAL
    Cotton-blend hoodie and slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend hoodie and slip dress

    $ 368
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    $ 163
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Lace-trimmed cotton camisole | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton camisole

    $ 163
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Lace-trimmed cotton shorts | Fenty by Rihanna
    Fenty by Rihanna

    Lace-trimmed cotton shorts

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • NEW ARRIVAL
    Eyelet jacket | Fenty by Rihanna
    Fenty by Rihanna

    Eyelet jacket

    $ 563
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Embroidered jacket and coat | Fenty by Rihanna
    Fenty by Rihanna

    Embroidered jacket and coat

    $ 610
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
    • NEW ARRIVAL
    Mesh and lace slip dress | Fenty by Rihanna
    Fenty by Rihanna

    Mesh and lace slip dress

    $ 308
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Bow slides | Fenty by Rihanna
    Fenty by Rihanna

    Bow slides

    $ 92
    available sizes
    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11
  • Cotton-blend trackpants | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend trackpants

    $ 245
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Lace fan | Fenty by Rihanna
    Fenty by Rihanna

    Lace fan

    $ 103
    product available
  • Cotton-blend flared trousers | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend flared trousers

    $ 385
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Cropped jersey sweatshirt | Fenty by Rihanna
    Fenty by Rihanna

    Cropped jersey sweatshirt

    $ 184
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Cotton-blend flared trousers | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend flared trousers

    $ 385
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Cotton-blend crop top | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend crop top

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Boxing & Bomber lace-up leggings | Fenty by Rihanna
    Fenty by Rihanna

    Boxing & Bomber lace-up leggings

    $ 139
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • appliqué cropped cotton-blend top | Fenty by Rihanna
    Fenty by Rihanna

    appliqué cropped cotton-blend top

    $ 81
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Oversized cotton-jersey hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Bow sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Bow sneakers

    $ 163
    available sizes
    • UK 5
      US 8
    • UK 6.5
      US 9.5
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Embroidered jersey trousers | Fenty by Rihanna
    Fenty by Rihanna

    Embroidered jersey trousers

    $ 348
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Oversized cotton-jersey hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Lace-up leather mules | Fenty by Rihanna
    Fenty by Rihanna

    Lace-up leather mules

    $ 410
    available sizes
    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 8
      US 11

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
  • Long-length rain jacket | Fenty by Rihanna
    Fenty by Rihanna

    Long-length rain jacket

    $ 778
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Bow crossbody backpack | Fenty by Rihanna
    Fenty by Rihanna

    Bow crossbody backpack

    $ 194
    product available
  • Satin hat | Fenty by Rihanna
    Fenty by Rihanna

    Satin hat

    $ 102
    product available
  • Satin sneakers | Fenty by Rihanna
    Fenty by Rihanna

    Satin sneakers

    $ 163
    available sizes
    • UK 5
      US 8

    Please choose your size:

    • UK 3.5
      US 6.5
    • UK 4
      US 7
    • UK 4.5
      US 7.5
    • UK 5
      US 8
    • UK 5.5
      US 8.5
    • UK 6
      US 9
    • UK 6.5
      US 9.5
    • UK 7
      US 10
    • UK 7.5
      US 10.5
    • UK 8
      US 11
    • UK 8.5
      US 11.5
  • Embroidered cotton-blend hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Embroidered cotton-blend hoodie

    $ 184
    available sizes
    • S
      US 4
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Cotton-blend cropped top | Fenty by Rihanna
    Fenty by Rihanna

    Cotton-blend cropped top

    $ 153
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Bow crossbody backpack | Fenty by Rihanna
    Fenty by Rihanna

    Bow crossbody backpack

    $ 194
    product available
  • Oversized cotton-jersey hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Oversized cotton-jersey hoodie

    $ 266
    available sizes
    • XS
      US 2
    • M
      US 6
    • L
      US 8

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
  • Reversible bomber jacket | Fenty by Rihanna
    Fenty by Rihanna

    Reversible bomber jacket

    $ 1,229
    available sizes
    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Printed cotton-blend hoodie | Fenty by Rihanna
    Fenty by Rihanna

    Printed cotton-blend hoodie

    $ 204
    available sizes
    • M
      US 6

    Please choose your size:

    • XS
      US 2
    • S
      US 4
    • M
      US 6
    • L
      US 8
    • XL
      US 10
  • Parachute satin backpack | Fenty by Rihanna
    Fenty by Rihanna

    Parachute satin backpack

    $ 359
    product available
  • Satin bandana cap | Fenty by Rihanna
    Fenty by Rihanna

    Satin bandana cap

    $ 102
    product available
  • Rihanna embellished leather wedge ankle boots | Fenty by Rihanna available sizes
    • UK 6
      US 9

    Please choose your size:

    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
  • Satin slippers | Fenty by Rihanna
    Fenty by Rihanna

    Satin slippers

    $ 92
    sold out
    sold out

    Please choose your size:

    • UK 3
      US 6
    • UK 4
      US 7
    • UK 5
      US 8
    • UK 6
      US 9
    • UK 7
      US 10
    • UK 8
      US 11

41 products