New York-based label Proenza Schouler has established a cult following for its urban-cool aesthetic, drawing inspiration from contemporary art and youth culture to create an impeccably crafted collection.
While at Parsons, The New School for Design, Jack McCollough and Lazaro Hernandez collaborated on their graduating collection, calling it Proenza Schouler – a combination of their mothers’ maiden names. Setting the tone for the success to come, the entire collection was bought by Barneys New York. The duo has continued to define contemporary American fashion with its iconic PS1 bag, still seen on the arms of editors everywhere.
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