For the girl in-the-know who makes denim a lifestyle philosophy, FRAME offers an achingly cool array of jeans and ready-to-wear. From the coveted Le Skinny de Jeanne to Le Original denim shorts, the brand is a fan favorite thanks to its penchant for mixing retro appeal with contemporary details.
With a shared vision to create the perfect pair of jeans, FRAME was founded by friends Jens Grede and Erik Torstensson in 2012. Committed to fair manufacturing practices, sustainability has always been integral to the brand’s DNA. Based in both London and Los Angeles, FRAME fuses America’s denim heritage with Brit-cool style, resulting in simple, chic essentials.