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Area founders Beckett Fogg and Piotrek Pansczczyk were raised in the pop culture of the early 2000s. The pair named their label after the iconic Manhattan nightclub, making it their mission to dress women so that they would never have to wait in line.

It didn’t take Area long to amass a long list of celebrity clients, and media attention is part of the brand DNA. Deeper than this, however, is the founders’ commitment to inclusiveness: everyone is invited to the party. At Area, you can expect denim, tweed and lashings of crystals – all the ingredients needed for a night out.

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    Oversized baguette earrings | Area
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    Checked crystal-trimmed wool-blend miniskirt | Area

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    Crystal-embellished wool crêpe shorts | Area

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    Mussel Crystal-embellished flower halterneck top | Area

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    Houndstooth wool-blend bandeau top | Area

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    Embellished cotton bustier top | Area

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    Houndstooth wool-blend minidress | Area

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    Printed cut-out silk minidress | Area

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    Embellished houndstooth shorts | Area

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    Heart crystal-embellished wool crop top | Area

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    Heart ruffle wool miniskirt | Area

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    Embellished cutout crop top | Area

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    Embellished checked wool-blend blazer | Area

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    Embellished cotton-blend cropped top | Area

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    Printed cut-out silk midi dress | Area

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    Crystal-embellished jersey minidress | Area

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    Chain-link crystal-embellished jersey bodysuit | Area

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    Crystal-embellished cotton collar | Area

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    Checked crystal-trimmed wool-blend minidress | Area

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    Crystal-embellished ponte jersey minidress | Area

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    Crystal-embellished halterneck top | Area

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    Crystal Deco embellished belt | Area

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    Crystal drop earrings | Area
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    Crystal-embellished minidress | Area

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    Crystal-embellished choker necklace | Area
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    Embellished wool crêpe minidress | Area

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    Embellished cutout wool crêpe pants | Area

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