Founded in 2014, L.A-based brand Amiri is proof that rock’n’roll is alive and well. A kids’ line soon followed, filled with designs promising to imbue little ones with the same effortless cool for which the mainline is renowned.

Before creating his eponymous brand, Mike Amiri started in the world of fashion designing stage costumes for a roster of high-profile and global rockstars. This background is evident in his kidswear, which revolves around distressed denim with novel finishes and band merch-inspired slogans.